Integrating AI in CRM: Enhancing Sales Forecasting and Pipeline Management
25 Jul 2024
Businesses hoping to remain competitive in a world driven by analytics need these capabilities.
Celebrating Diversity in Customer Management Teams
16 Jul 2024
By integrating diversity recognition programs, organizations celebrate the unique contributions of their team members and cultivate a dynamic workplace culture that drives innovation, enhances customer relations, and fosters a deep sense of inclusivity and respect.
Shipping Is the New Shopping: Transforming a Cost Center into a Competitive Advantage
10 Jul 2024
The cost center approach overlooks the potential of shipping to positively influence customer lifetime value.
Benchmarking Generative AI Adoption in Sales
28 Jun 2024
Sales leaders need a clear plan for genAI integration to drive sales and temper expectations.
IoT and CRM Synergy: Driving Customer Satisfaction to New Heights
25 Jun 2024
The combination of IoT and CRM improves customer satisfaction by enabling real-time data-driven insights and customized interactions.
Are Consent Banners Really Protecting Consumer Privacy?
18 Jun 2024
More companies are taking steps toward privacy, but are consent banners protecting as much as we think?
Customer Interactions: An Untapped, Overlooked Source of Marketing Insights
14 Jun 2024
Customer interactions are a goldmine of marketing insights that can be unlocked using generative AI.
From Buzzwords to Business Reality: How Composability Is Transforming Retail Tech
10 Jun 2024
Composability, headless commerce, and microservices are transforming retail tech by enabling adaptable, modular architectures that empower businesses to meet digital transformation demands.
Retailers Need a Growth Framework That's Customer-Led, not Channel-Led
04 Jun 2024
The notion of the customer journey that was built up over the past 10 years doesn't work anymore. Retailers need a new approach.
How CRM Is Reshaping the Healthcare Industry
28 May 2024
The overarching goal of CRM in healthcare is to bolster patient satisfaction, streamline communication, optimize operational efficiency, and ultimately elevate healthcare outcomes to unprecedented levels of excellence.
Unlocking the Power of Intent Data
21 May 2024
Intent data not only revolutionizes sales and marketing strategies by providing critical, timely insights into specific customer interests and behaviors, but its spikes can also depict major company decision-making in real time.
Breaking Through the Sales Plateau
14 May 2024
Sales leaders should focus on building resilience within their teams by embedding a mindset that is not deterred by the word "no" but is invigorated by the pursuit of a "yes."
Building Expertise to Grow B2B Engagement: It's Not Just for Google Anymore
09 May 2024
B2B marketers looking to build brand clout have more options than Google. Get your organic strategy in line with the 2024 search landscape.
Meeting the Audience Where They Are: Advertiser Strategies for a Multiplatform World
07 May 2024
It's no longer just about the quantity of ad placements; the focus is increasingly shifting toward the quality and relevance of these placements.
Overcoming Your Sales Team’s ‘Evolutionary’ Resistance to CRM
03 May 2024
A new approach to change management is desperately needed to foster CRM adoption and empowerment for sales reps.
Trends in Revenue Intelligence: Boost Sales Teams’ Efficiency through Automated Data Capture and AI
29 Apr 2024
Companies are increasingly turning to advanced solutions that automate the capture of all interactions and activities, seamlessly integrating them into CRM systems.
How CSOs Can Maximize Sales Analytics’ Impact
23 Apr 2024
Leaders should start by establishing a clear vision and road map.
Experiential CRM: Designing Immersive Marketing Campaigns and Events
16 Apr 2024
This approach aims not just to engage customers but to envelop them in the narrative and values of a brand.
It’s Time to Make AI More Human
12 Apr 2024
Outlasting the AI hype means making AI more human.
The (Natural) Language of Marketing
08 Apr 2024
NLP and NLU underpin effective generative AI for marketers.