The Top 5 Nearshore CX Outsourcing Destinations for 2025

Population-dense offshore locations might become less desirable.

Leading with Integrity: The Role of Compliance Self-Regulation for Lead Generation Contact Centers

Responsible, compliant-minded companies are proactively creating a healthy ecosystem for the consumer.

Rethinking Business Operations in the Age of AI

As AI reshapes industries, those who can navigate this transformation with agility and foresight will survive and thrive in the new era of intelligent organizations.

Why Managing Price Perception Is Crucial to Customer Satisfaction

Retailers must tackle the '4 p.m. price dissatisfaction surge.'

What We Desperately Need from Business Leaders in 2025

Instead of marketing trends, let's talk about what we need from leaders in 2025—not just strategies or tools but the qualities that truly matter

The Hidden Drivers of Website Data Collection—and How to Take Control

Many people don't fully understand how data collection technologies work or if their controls are effective at preventing oversharing.

Why Change Management Is Critical to Successful Technology Implementations

These efforts ensure alignment, engagement, and adoption across organizations to maximize the value of the investment and mitigate operational disruptions.

To Keep Your CRM Data Secure, Establish a Digital Chain of Custody

What true data ownership entails for CRM leaders is secure, easily auditable, accessible, and trusted historical data backup and archives.

Make AI Your Sales Team's Ally

Less grind, more wins—empowering your reps with AI boosts efficiency and their ability to connect with customers and prospects..

Companies Are Drowning in Visual Data. Here’s How to Make Sense of It

Businesses must prioritize structuring their data effectively, or risk producing subpar results.

5G, the IoT, and AI Are Driving Telecom CRM, and Revolutionizing the Industry

Telecom companies, once focused solely on connectivity, now find that customer relationships are the critical frontier of competition.

How to Balance AI and Authenticity in ABM Marketing

Build a partnership with AI, one that deepens (not derails) the carefully orchestrated relationship with customers.

The Strengths and Limitations of ChatGPT for Translation

Being able to communicate in the language of your customer is critical. Is ChatGPT up to the task?

One of the Big Retail CX Trends of 2024? Staff Friendliness

Technology advancements and digital channels often dominate the conversation, but business leaders shouldn't overlook the power of human connection.

Personal Shopping Agents are the Future of E-Commerce

How the rise of personal agents will change how consumers buy and retailers sell online.

Reframing CRM from Tactical Tool to Engagement Methodology

CRM is often viewed primarily as data and technology rather than a methodology to help brands understand audience needs, deliver rational and emotional value, and measure impact.

Driving Customer Loyalty: Three Guiding Principles That Work

We all love a working and profitable relationship with our customers. But what's your plan for when things get bumpy?

Crisis-Proof Your Brand: The CMO-Led Playbook for Protecting the Customer Experience

As more companies face the challenge of managing modern crises, it's clear chief marketing officers have a critical role to play.

Not so Fast, Marketers: Don’t Get Too Comfortable Relying on Third-Party Data

Google has scrapped its plan to eliminate third-party cookies, but marketers have to keep pace with customers' expectations for privacy and more relevant interactions.

Why Retailers Can’t Afford to Ignore AI

The one-size-fits-all approach to retail is over. Consumers want personalization, and AI can deliver.