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Gilbane Conference 2016, Day Two: Forging a Human Connection
Personalization and video marketing can help create valuable relationships with customers.
Avaya Releases IP Office Contact Center 10
IP Office Contact Center 10 is a contact center platform specifically geared toward midsized businesses.
Gilbane Conference 2016, Day One: Delivering a Comprehensive CX
Getting the right content to customers and building a narrative around your brand are paramount to success in the digital marketplace, speakers say.
Bullhorn Introduces Canvas Reporting Tools
The business analytics and intelligence suite leverages customer data to surface actionable insights.

Viewpoints (Web Exclusives)
Effectively making use of first- and third-party customer data can enhance a user's brand experience and develop a purchasing process that meets or exceeds expectations.
The next generation of CRM will be for the real estate broker finding a home for a newlywed couple, the architect managing projects and client referrals, or the pharmaceutical rep connecting a healthcare provider with a groundbreaking drug.
Pollsters missed the mark this year. Here's how marketers can avoid misreading their audience.
More Viewpoints...
CRM Magazine, December 2016
Is an Omnichannel Environment Truly Attainable?
Research suggests the need for integrating systems, but it's not an initiative that should be taken lightly
New Uses for Marketing Automation
The already effective technology will become even more valuable in the future
3 Key Rules of Cusotmer Engagement
Organizations that don't interact well can ‘lose customers for a long time'
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