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CRM Evolution, Day 2: Defining Customer Engagement, and How to Refine It
Like any relationship, it requires a lot of work.
CRM Evolution, Day 2: Artificial Intelligence Will Drive Customer Engagement
Industry authorities underscore the AI imperative.
CRM Evolution Day 1: Personalization Requires Technology and the Human Element
'Customers want to be loyal to you…but we don't necessarily roll out the red carpet and make it easy for them to remain loyal to us,' says an expert on brand advocacy.
CRM Evolution, Day 1: Saving Customers Time and Effort Will Drive Better Relationships
'Great customer experience, for the vast majority of things we do today, is measured in time,' keynote speaker Gerry McGovern told attendees.
Lead Liaison Releases OneFocus CRM
The solution aims to 'trim the fat' and home in on essential sales functionality.
Swiftpage Celebrates 30 Years of Act!
Launched 30 years ago, the Act! solution continues to evolve with the ever-changing landscape of the CRM industry.

Viewpoints (Web Exclusives)
Unified marketing impact analysis is a promising but early-stage technology. But nothing will help you overcome a shaky data foundation.
From the convergence of adtech and martech to the rise of people-based marketing, here are today's game changers for marketing pros.
Stepping into their shoes and enlisting them in your efforts are just two of the ways to build a bridge to the people who make your business possible.
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