Avectra Adds Social Media Monitoring to netFORUM Pro

Avectra, a developer of Web-based association management software and social community software, today announced the seventh major release for netFORUM Team and netFORUM Pro in 2011. The latest release delivers more than 80 new features and product enhancements designed to help associations and not-for-profits streamline member management initiatives and positively impact bottom line results by listening, analyzing, and engaging members and prospects in real time.

"This release, especially the introduction of the Avectra Social Console, further exemplifies our vision for the company. The future of Avectra, of association management software, as well as the industry as a whole, will be social," said Patrick Dorsey, Avectra's vice president of marketing. "Avectra is the only AMS vendor to offer integrated social media monitoring with its membership management solution. The Avectra Social Console will help accelerate our growth as well as extend the value of Avectra Social CRM and all of our products to over 1,600 Avectra customers."

Key features in this release of Avectra's 100 percent Web-based membership management software include the following:

• Avectra Social Console—Combining tools for listening, engaging, publishing, and scheduling with powerful analytics, users will have their finger on the pulse of conversations concerning members, community, and the industry.
• <Fundraising—With netFORUM Pro's new enhanced fundraising functionality, users can receive donations, designate funds, create ask strings and recurring gifts. They can also track all constituent, donor, patron, and member activity within one database.

"Now more than ever, Avectra is the go-to solution for association and not-for-profit organizations looking to engage both internal and external audiences in more sophisticated, relevant, and transparent relationships to promote advocacy, community, and action while positively impacting the bottom line," Dorsey said. "With the plethora of enhancements included in this release, including the ability to combine social media interactions with the rich membership data captured in netFORUM Pro, our customers will benefit from the ability to make smarter decisions faster and create unique member experiences with each interaction."

The upgrade is provided automatically at no cost for all netFORUM Team and Pro clients as part of Avectra's on demand association management software service. The Avectra Social Console will be available only to netFORUM Pro customers.

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