Marketo Adds Integration with Accelerize CAKE

Marketo has integrated Accelerize's CAKE multichannel tracking platform into its engagement marketing platform. This new integration gives digital marketers a comprehensive view into the channels driving customer acquisition and customer lifetime value.

Marketers can now use CAKE and Marketo together to secure a better view of conversion paths by tracking digital spend across multiple channels, including mobile, video, affiliate, email, display, shopping search, and social. They can also obtain additional marketing intelligence, including intra-channel and cross-channel insight, boost lead nurturing, and build more targeted campaigns.

"Marketo is committed to an open platform so that companies have the maximum flexibility to choose the best marketing technology solutions for their business," said Chandar Pattabhiram, vice president of product and corporate marketing at Marketo, in a statement. "We're excited to have CAKE be a part of LaunchPoint so our customers can choose this innovative solution to work alongside Marketo's customer engagement platform and help them build long-term relationships with their customers."

"Users who integrate CAKE and Marketo are empowered to take digital marketing to the next level," said CAKE President and Accelerize Chief Operations Officer Santi Pierini in a statement. "This integration builds upon Marketo's expertise at capturing leads by providing end-to-end performance insight into the entire lead generation journey. With a better understanding of that journey, Marketo users can refine their digital spend to focus on the channels that are driving conversions."

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