[Forrester] Budget Planning Guide 2025: Customer Experience

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See how companies are boosting revenue and customer retention through CX investments.

Did you know 40% of companies plan to increase investments to improve customer experience (CX) quality over the next 12 months? Find out why and how.

Forrester’s “Budget Planning Guide 2025: Customer Experience” can help prepare for ultimate CX success – now and in the future.

This complimentary report reveals data-driven insights, including:

• Where to increase, decrease, or experiment with your CX budget
• How to invest in AI-powered summary tools to boost CX team productivity
• Why experimenting with emerging tech improves decision-making and ROI
• Which skills are critical for developing AI, analytics, journeys, and conversation design
• How to identify third-party providers for customer insights and experience delivery

Start improving your CX future now.