“In today’s customer focused business environment, Customer Experience Management (CEM) has a huge impact on satisfaction levels, customer retention, and even profit. This is especially true for business to business software and technology companies, where a simple software glitch can mean costly downtime for your customers. There are many people in your company who have an impact on the customer experience, but many companies don't take the time to examine those and put their resources where they matter most. For B2B and software businesses the customer service/customer support department is arguably the most important customer-facing team.
Download our white paper to learn best practices in B2B customer support to enhance the customer experience.”