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November 23, 2015

CRM Across the Wire
Oracle Updates Its Marketing Cloud
The upgrades to Oracle Marketing Cloud help companies enhance sales enablement, improve cross-channel orchestration, and demonstrate marketing's impact on business results.
Microsoft's Stutz Rumored to Have Joined Salesforce.com
Bob Stutz, corporate vice president in charge of the Microsoft Dynamics CRM product line, has reportedly left the company to take on a role as chief analytics officer at Salesforce.com.
Bright Pattern Integrates Its Call Center Software with Zendesk
Bright Pattern updated its call center software that extends Zendesk's cloud-based customer service platform with omnichannel cloud contact center capabilities. (Featured on SmartCustomerService.com.)
Badgeville Launches Enterprise Plus Gamification Platform
The enhanced platform extends gamification to digital mtivation
ReadyTalk Integrates with HubSpot
Webinar attendee data can now flow into HubSpot for greater business analysis and reporting.
Magento Releases Magento 2.0 E-Commerce Platform
Magento 2.0 offers greater flexibility, scalability, and a more responsive design.
CRM Featured Articles
Brands Must Be Loyal to Loyalty Members
Rewards need to be more personalized and tailored to individual program members
Required Reading: Selling to Influencers
In today's complex B2B selling environment, businesses need to find allies in their customers' organizations
Savvy Banks Market Like Retailers
Financial Institutions Should Focus on Reaching Today's On-Demand Consumer.
Embed Customer Service Right into Your Mobile Apps
Don't make customers break the frame of their experiences to reach a customer service rep. (Featured on SmartCustomerService.com.)

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