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September 21, 2015

CRM Across the Wire
OpenText Integrates with SAP hybris
The integration of OpenText and SAP hybris lets companies manage digital assets across service, sales, and marketing.
FreshAddress Launches Audience Connector
Audience Connector links Facebook users to their email addresses so marketers can target them.
SalesPredict Adds Automated Microsegmentation, Interactive Dashboards to Latest Release
SalesPredict's latest release helps customers understand the key factors behind their lead scores.
Swrve Debuts Integrated Personalization Engine
Integrated Personalization Engine helps mobile marketers personalize messages based on past history or interest.
Accenture to Acquire Cloud Sherpas
Acquisition will significantly expand Accenture's talent and capabilities in enterprise cloud services.
Tactile Releases Three Mobile Sales Apps
Tactile Go, Tactile Peek, and Tact Hello become part of the company's flagship Tact mobile app.
CRM Featured Articles
ClearSlide Releases Predictive Insights Tool
The new predictive dashboards are designed to help sales reps assess the deals in their pipelines.
Salesforce Introduces SalesforceIQ, the Thunder Platform, and IoT Cloud at Dreamforce
New Salesforce product launches bring data from multiple sources into common Salesforce apps.
SAP Announces New Portfolio of Tools for SAP Hybris
With added front office functionality, SAP aims to stimulate more personalized customer engagements.
REAL ROI
EBay Finds a NICE Way to Save
NICE Systems' Interaction Analytics helps eBay Enterprise dramatically cut average handling times
The Next Step
Marketing Automation: Fueling CRM Success
Integrating marketing tools with CRM keeps everyone in the loop
Viewpoints
Why Personalization Has Become Critical to the Sales Process
With information literally at everyone's fingertips, the best way to stand out is to personalize.



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