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July 21, 2014

CRM Across the Wire
Sales Performance International Launches Sales Enablement Platform
EnablePro's sales playbooks ensure methodology adoption and effective sales execution.
PossibleNOW Launches MyPreferences Campaign Email Marketing Personalization Platform
The MyPreferences Campaign customer personalization platform empowers companies to tailor communications to recipients' needs.
Medallia Releases Medallia for Salesforce
Medallia's new cloud-based customer experience management app is now available of the Salesforce1 AppExchange.
CRM Featured Articles
Poor Customer Service Costs Americans More Than $100 Billion Annually
Do you hate wasting time on bad customer service when you're on the clock? So will your company, which stands to lose $900 per employee in lost productivity. (Featured on SmartCustomerService.com.)
Lyris Launches Three Digital Marketing Apps for Its Customer Communications Platform
The mini apps are built to connect and extend Lyris capabilities across the enterprise.
Oracle Announces LinkedIn Support, Touts Key Updates to Social and Marketing Clouds
At its Marketing Cloud Interact event, Oracle lays out its plans for leveraging LinkedIn as a marketing tool.
Customer Experience
Forging the Next CRM Frontier
Integrated technologies hold great promise for the future of CRM.
Magazine Features
4 Ways to Master Omnichannel Selling
Salespeople must track the customer journey across multiple channels and be more collaborative than ever.
Innovation Drives Workforce Optimization Adoption
Back-office WFO has the potential to deliver on unfulfilled promises of business process management. (Featured on SmartCustomerService.com.)
The Impact of the Mobile Boom on Data-Driven Marketing
Tips for capitalizing on a treasure trove of information.

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