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April 21, 2014

Case Studies
Spreadshirt Draws New Sellers—and Sales—with Targeted Testing
Optimizely's A/B testing capabilities increase conversions by more than 600 percent.
CRM Across the Wire
inContact Unveils First 2014 Release of Cloud Contact Center Software
InContact has expanded its cloud portfolio to connect advanced interactions across the customer journey.
Salesforce ExactTarget Partners with Datalogix
The partnership between ExactTarget's Marketing Cloud and Datalogix seeks to increase the impact of social advertising campaigns.
Intelliverse Adds Gamification to IntelliConnection Sales Acceleration Software
Gamification introduces competition as a tool to increase employee productivity and motivation.
FICO Acquires Big Data Analytics Technology from Karmasphere
FICO will roll the acquired technology into its FICO Analytic Cloud.
EasyAsk Brings Natural Language Search and Merchandising to Hybris
EasyAsk for Hybris brings e-commerce search, navigation, and merchandising to Hybris' e-commerce platform.
LiveHive Integrates with Salesforce CRM
The integration of LiveHive with Salesforce.com lets users share, track, and organize sales content and prospect engagements in one place.
CRM Featured Articles
Curalate Extends Its Visual Analytics Platform to Tumblr
Curalate's solution derives insight from the 75 percent of Tumblr posts that contain no text.
BlueKai and Optimizely Team Up in Personalized Marketing Effort
Brands can customize their Web sites for individual users.
Customer Experience
Taking the Plunge into Social CRM
Integrating social communities takes a true commitment.
The Role of Multimedia in the Customer Service Experience
When right technologies to leverage multimedia and visual elements are used, the online customer service experience can be even more engaging than doing business face to face. (Featured on SmartCustomerService.com.)
Meeting the Mobile Marketing Data Integration Challenge
Switch from a channel-centered to a customer-centered approach.

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