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June 13, 2012

CRM Featured News
Genesys Announces Klout Score Integration
New Klout capabilities for Genesys Social Engagement provide companies with insight into customers with broad social influence.
Virtual Hold Technology Names Wes Hayden CEO
The industry veteran will lead the growth of the emerging company in the customer conversation space.
Brainshark Enhances Multiuser SlideShark App
Account administrators get permission-based access and folder management capabilities
Maritz Research Finds Online Consumers Want Companies to Listen and Respond
Younger consumers increasingly choose online forums, social media sites, and other Web-based public feedback methods.
Locaid Launches Locaid Geofence API
Cloud-based API lets mobile marketers deliver location-based messages and services
REAL ROI
Brooks Brothers Adds Value Through Advanced Testing
Monetate helps the retailer optimize its Web site and fine-tune its campaigns.
Reality Check
Sales Reps Find Strategic Aid with SAM
An underused technology offers huge potential.
Viewpoints
How Time Data Virtualization Turns Customers into Raving Fans
Adding real-time capabilities keeps you—and your clients—up to date.



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