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June 13, 2012

CRM Featured Articles

Virtual Hold Technology Names Wes Hayden CEO

The industry veteran will lead the growth of the emerging company in the customer conversation space.

Brainshark Enhances Multiuser SlideShark App

Account administrators get permission-based access and folder management capabilities

Maritz Research Finds Online Consumers Want Companies to Listen and Respond

Younger consumers increasingly choose online forums, social media sites, and other Web-based public feedback methods.

Locaid Launches Locaid Geofence API

Cloud-based API lets mobile marketers deliver location-based messages and services

Viewpoints

How Time Data Virtualization Turns Customers into Raving Fans

Adding real-time capabilities keeps you—and your clients—up to date.

Case Studies

Brooks Brothers Adds Value Through Advanced Testing

Monetate helps the retailer optimize its Web site and fine-tune its campaigns.

Reality Check

Sales Reps Find Strategic Aid with SAM

An underused technology offers huge potential.