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February 22, 2012

Case Studies
IVR Identifies At-Risk Students
Vocantas IVR helps Avila University reach out to students in danger of transferring or dropping out.
CRM Featured Articles
Customers Not That into You? It Could Be Your Marketing
New research identifies the brand marketing practices that inspire vs. those that irritate.
Customer Experience, Service Top of Mind for Retailers
Study finds multichannel sales a key influencer in planned strategies.
Trumpia Adds Free Mobile Text Rewards Program
The All-In-One Marketing Platform brings customer rewards cards into the digital age with a mobile solution.
Klout Partners to Expand Influencer Analytics and Loyalty Offerings
New deals are forged with Badgeville and Simply Measured.
Pint of View
The Keeler Principle
"Hit 'em where they ain't" works great in baseball, not in business.
The Power of Attribution Marketing
Give credit where credit is due.

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