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September 21, 2011

Case Studies
Bonobos Gets a Leg Up in Customer Engagement
A men's pants company receives more than it bargained for with Assistly
CRM Featured Articles
NICE to Acquire Fizzback
The transaction will allow NICE to create a voice of the customer offering that combines direct, indirect, and inferred customer feedback.
8x8 Acquires Cloud Call Center Provider Contactual
The all-stock transaction, worth approximately 6.5 million, allows the company to bring the only major component of its business that was outsourced in-house.
Reality Check
Turbocharging CRM with Good Data
But only one-third of companies are using high-octane information
From Social Brand to Social Business
Organizations need to be smart and think long term

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