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September 22, 2010

CRM Featured Articles
5 Years Later, Oracle's Fusion Apps Finally Near Release
Oracle OpenWorld '10 — Day 1: Kicking off its mammoth conference, Oracle makes a few hardware announcements, tackles the cloud, and sheds more light on 2011's Fusion Platform.
Magazine Features
Got Game?
Marketers turn to in-game advertising for product placements targeting more-engaged consumers.
Pint of View
Can Ya See the Real Me?
Most companies can't—or won't.
The Tipping Point
Marketing on a Leash
Tight budgets and heightened expectations combine to pose a challenge.
Try Being Unsocial with Customers First
You don't want social CRM. You want integrated customer intelligence.

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