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December 16, 2009

Case Studies
Compensation Management with a Real Payoff
Open-source software provider Ingres commissions Xactly to automate incentives.
Selling to the Sales Experts
The Sant Corp. discovers that even expertise in sales-specific software can be bolstered by an integration with other sales-specific software.
Buzzer Beater
Comcast-Spectacor takes a shot—and scores more revenue for email campaigns—with Salesforce.com.
All for One, and One for All
A special Salesforce.com edition of Real ROI.
CRM Featured Articles
SysAid Delivers Integrated Live Chat into Help Desk
Pundits say adding the capability will enable quicker, higher quality support for end users.
Magazine Features
The Next Billion: A CRM Magazine Special Report
In 1999, Marc Benioff's Salesforce.com went looking for the end of software, and a decade later found its first billion-dollar year. Now it's looking for the next billion.
After the Revolution
Salesforce.com was careening toward bankruptcy. Even Marc Benioff secretly feared his company's days were numbered. But then revenues picked up — and the revolution began in earnest. He's shown he can topple an industry — but can he lead one?
Secret of My Success
Be Nimble, Be Quick
Ingres sticks to the software-as-a-service model for cost savings and deployment flexibility.
Why Do You Ask?
Be prepared to act on customer feedback.

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