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June 15, 2009

CRM Featured Articles

The Social Media Monitoring Cheat Sheet

An Aberdeen Group study suggests it's not too late to begin tapping into social media to manage your brand reputation online. Not yet, anyway.

No More Teachers, No More Books: The Social Student Comes of Age

Internet Week '09: Students are connecting and learning on the Web -- and institutions that fail to stay relevant are sure to flunk out.

Does Mobile Need Social?

Mobile Marketing Forum '09: The quintessential benefit of social media is the ability to stay connected anywhere, anytime. That makes social media reliant on mobile technology -- but is the reverse also true?

Viewpoints

Reinvent Customer Experience with Social Interactions

Along with Web 2.0, those interactions can also boost brand image.

Social CRM Has Been Around Longer Than You Think

Five ways that successful companies use social networking to manage conversations.

Customer Centricity

The New Interaction of Social Media

Beyond marketing, the popular tools and techniques can also serve as a channel for support.

Pint of View

The New Connections of Social Media

I don't care to belong to any social network that will accept me as a member.