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May 13, 2009

CRM Featured Articles

Attensity Group to Tackle Unstructured Data

The three-company roll-up aims to enhance customer service by using voice-of-the-customer feedback.

Customer Care and Billing Become Flexible

Is MetraTech's latest solution agile enough to tackle the recession and greenfield opportunities?

TreeHouse Interactive Digs Up the Roots of ROI

New features in the company's Marketing View product focus on demand generation and connecting campaigns to leads.

Viewpoints

Defeating Dirty Data

Address the mess to improve your appearance in customers' eyes.

Insight

Shopping On the Go

Why mobile shopping—"m-commerce"—is finally getting a move on.

Case Studies

Scoring with Fans

Retail had a bad season, but Wrigleyville Sports now finds itself safe at home.