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April 01, 2009

Case Studies
The Virtual Welcome Mat
Eloqua extends the reach of its marketing message with some outside Web-event expertise.
A Tough Transition Made Easier
Assisted living is a growth industry, but one suffering from information overload.
A Training Regimen Gets Rigorous
Brainshark helps FitLinxx pump up customers' use of fitness technology.
A Battle Fought from Afar
With Axeda's help, Varian Medical Systems remotely tends to its cancer-fighting radiation-oncology equipment.
CRM Featured Articles
The Next Evolution of SaaS?
eGain's new "solution-as-a-service" delivery model looks to kick SaaS up a notch.
Syntellect Brings Together Past and Present
The company's new offering is the first major release since it acquired Envox Worldwide in October 2008.
Spring Brings Service Tweets from Salesforce.com
Cloudforce Tour: Customer service in the cloud gets Twitter integration.
Magazine Features
CRM and the iPhone
Mobile CRM has been around for years, but Apple's handheld device has upended everything. Now vendors are rewriting applications, companies are rethinking the BlackBerry's seeming stranglehold, and users are wondering what's next. The answer may be nothing less than a CRM revolution, and a chance for Apple to enter the enterprise.
Innovation Nation: 5 Marketing Campaigns for a New Generation
The country's in a turbulent period—a new administration, a recessionary economy—but these campaigns prove that creativity thrives in the face of change.
Speed Up Sales in a Slow Economy
Focus on lead quality and refined marketing spend to get the job done.

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