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CRM Magazine's eWeekly is written by the same award winning editorial staff who produce CRM magazine. The eWeekly delivers timely and original news, trends, and analysis not available anywhere else on the web. If you are challenged with driving your company’s customer relationship management efforts, CRM’s eWeekly is a must-read for you. Join 60,000 of your peers and subscribe today.

October 22, 2008

CRM Featured News
Social Media Wants You
Eloqua Experience '08: Charlene Li, the co-author of "Groundswell" and former Forrester Research analyst, offers simple advice for taking on social media: Just do it.
You Have No Idea What Data You Have, Do You?
DataFlux Ideas '08: Business needs to join technology to put the "management" back in "data management."
The Never-Ending Customer Service Journey
RightNow Summit '08: Ultimate customer centricity -- the "faultless journey" -- relies on integrated multichannel communications, an Expedia executive says.
As CRM Grows, Are CRM Users Grumbling?
Two studies offer different perspectives on CRM adoption -- and yet both see an opportunity for continued growth.
Oracle Snags Primavera
The acquisition means a greater project portfolio management breadth for Big Red's enterprise PPM suite.
Insight
Required Reading: United We Stand
One author says it's time the marketing department gets with the program—or else.
REAL ROI
CRM Eases the Pressure for WIKA Instruments
Selltis helps gauge sales solutions for a maker of industrial gauges.
Viewpoints
The Second Coming of Email
What was once hit-or-miss customer service is becoming more reliable.



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