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October 20, 2008

CRM Featured Articles

RightNow Pushes Customer Experience Global

RightNow Summit '08: CEO Greg Gianforte calls customer experience the final frontier of differentiation.

The Power of Wireless Customer Satisfaction

J.D. Power and Associates releases its latest findings on the popular (and growing) side of the telecommunications industry.

You Have No Idea What Data You Have, Do You?

DataFlux Ideas '08: Business needs to join technology to put the "management" back in "data management."

Magazine Features

The Price Is Right...You Hope

Maximizing profit isn't about squeezing your customers dry; it's about charging them what's fair. Price optimization is no longer a chore or a secret technology—it's a competitive differentiator for those wise enough to explore it.

Viewpoints

Big Incentives Can Drive Bad Behavior

Are misdirected sales incentives putting your brand at risk?

Insight

Market Focus: Sports & Entertainment -- Build a Good Event and They Will Come

A loyal fan base is the best defense against a declining economy.