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October 13, 2008

CRM Featured Articles

Oracle Joins the Conversation

Oracle OpenWorld '08: The vendor introduces and expands Social CRM applications and an initiative to integrate social networking with CRM.

IBM's Vision Cited in Gartner Data Integration Magic Quadrant

Data Integration Magic Quadrant '08: Informatica and SAP-Business Objects join Big Blue as the leading integrators.

Unica Unveils Next Generation of Affinium Suite

One Unica executive (a former industry analyst) is calling the new Interactive Marketing product -- powered by Affinium 7.5 -- "the most significant release the company has made since its inception."

Jacada Looks to Expand Its Workspace in Key Industries

The unified agent desktop provider targets financial services, insurance, and retail with its latest release, Workspace 5.0.

Magazine Features

The New Breed of CRM Consultant

With the days of never-ending on-premises engagements and limitless budgets long gone, CRM can no longer sustain the consultancies of yesteryear. But what kinds of professional services are still needed in today's CRM industry—and what kind of CRM are consultants selling?

Viewpoints

From Publishing to Participation

Including user-generated content in the support mix.

Insight

A Week of Strong Customer Service

An annual tradition provides hope for reps facing ever-increasing burdens.