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October 01, 2008

CRM Featured Articles

Partners Bark Up the Right Tree

TreeHouse Interactive's channel management suite gets an overhaul in advance of integration with Oracle CRM On Demand.

Quality Relationships Pump the Contact Center's Lifeblood

Annual Call Center Exhibition '08: According to the keynote presenter, only a personal connection can lead to true satisfaction.

The Industry According to Benioff

Gartner Web Innovation Summit '08: Salesforce.com chairman and CEO weighs in on the evolving software landscape and his CRM company's monumental leap onto the platform.

Magazine Features

There's No Place Like Home

As technology drives flexibility, the living room is becoming the new contact center. Will customer service ever be the same?

Viewpoints

Cash In on Incremental Value

A new-old approach to marketing spend comes of age.

Front Office

These Marketing Messages Go to 11

if the message in a television commercial isn't compelling, simply raising the volume isn't going to make it so.