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August 20, 2008

CRM Featured Articles
10 Ways to Attract Affiliates
Affiliate Summit East '08: And 7 mistakes to avoid.
Following the Lead[er]
Marketing pro Dan Kennedy and Infusionsoft offer marketing advice for small businesses.
Forrester Wave Finds Initiate Systems and Siperian at the Center of Customer Hubs
In addition to those two vendors, Dun & Bradstreet's Purisma and Oracle UCM remain near the top of the research firm's latest report.
Market Focus: Education -- Making CRM Mandatory for University Administration
Why higher-education spending on CRM is set to almost double by 2012.
Tech Solution: Email Management Tools
Business Problem: Subpar email response forces unhappy customers to live agents.
Reality Check
The Digital Client Is Older Than You Think
A three-phase approach to reaching social media maturity.
Reading the Minds of Customers
Use "derived importance" to find out what matters most.

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