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Retail/E-Commerce CRM

Retail customer relationship management (CRM) goes beyond maintaining contact data and transaction histories. A full-featured CRM for retailers can integrate point-of-sale (POS) system data to sketch a detailed picture of customers, sales goals, and the effectiveness of marketing campaigns. Explore our latest CRM news, analysis, and advice for everyone in retail sales.

 

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The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2025 CRM Top 100

CRM magazine presents its seventh annual rundown of the leading companies and hottest trends in customer relationship management.

the Editors // 01 Apr 2025

The Top Sales Trends and Technologies for 2025: Thanks to AI, Sales Roles and Platforms See an Expansion

New technologies, processes, and duties require a training and onboarding overhaul.

Phillip Britt // 01 Apr 2025

Something Smells in Marketing’s Future

Scent marketing has historical uses and a wide range of possibilities.

Linda Pophal // 28 Feb 2025

The Best CRM Software, Solutions, and Innovators: The 2024 CRM Industry Awards

Our 23rd annual awards recognize the vendors and innovators that shone the brightest in the past year.

the Editors // 03 Sep 2024
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Integrating Billing and CRM Leads to Deeper Insights—and Happier Customers

A well-integrated system strengthens financial operations, deepens customer relationships, and sets the stage for long-term success.

Matt Ream // 06 Mar 2025

Staying Compliant: A Look at the Latest PCI Guidelines for Protecting Customer Payment Data

New rules for protecting card data: What retailers need to know about meeting the latest PCI DSS requirements before the March 31 deadline.

Daniel Liber // 11 Feb 2025

Why Managing Price Perception Is Crucial to Customer Satisfaction

Retailers must tackle the '4 p.m. price dissatisfaction surge.'

Tim Waterton // 07 Jan 2025

One of the Big Retail CX Trends of 2024? Staff Friendliness

Technology advancements and digital channels often dominate the conversation, but business leaders shouldn't overlook the power of human connection.

Miika Mäkitalo // 05 Nov 2024
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GenAI’s Time Has Come. Are You Ready?

The hype is over, and the real work of making generative AI has begun.

Leonard Klie // 01 Feb 2024

Don’t Make Me Pay More for Bad Service

Good service should be a mandatory part of the customer experience. Too often that's not the case.

Leonard Klie // 20 Dec 2023

Across CRM Industry Verticals, There’s More That Unites Than Divides

One commonality: All eight industry verticals are investing heavily in CRM initiatives right now.

Leonard Klie // 10 Apr 2023

Creating Customer Experiences That Amaze (and Don’t Suck)

There are many ways to craft—or undermine—a thrilling CX.

Patrick Gibbons // 20 Jan 2023
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