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Customer Service/Call Centers/Contact Centers

Customer Relationship Management (CRM) helps organizations deliver exceptional customer service and support. Good CRM tools and strategies enable call centers, contact centers, and customer support teams to be their most effective and ensure that all customer inquiries end with the best possible customer experience. Explore our latest news, analysis, and advice for customer service professionals at all levels.

Features

The Keys to CRM and Interdepartmental Alignment

Linking CRM systems with internal collaboration platforms is crucial.

DXPs Show Strong Growth as Companies Seek More Connections

The burgeoning market for digital experience orchestration poses lots of opportunities for personalization.

Push Is Pulling in More People

Today's push notifications can provide way more opportunities.

Voice AI Joins the CRM Conversation

Integrating voice technology, conversational AI, and CRM systems can vastly improve the customer journey.

ViewPoints

5G, the IoT, and AI Are Driving Telecom CRM, and Revolutionizing the Industry

Telecom companies, once focused solely on connectivity, now find that customer relationships are the critical frontier of competition.

How to Balance AI and Authenticity in ABM Marketing

Build a partnership with AI, one that deepens (not derails) the carefully orchestrated relationship with customers.

One of the Big Retail CX Trends of 2024? Staff Friendliness

Technology advancements and digital channels often dominate the conversation, but business leaders shouldn't overlook the power of human connection.

Driving Customer Loyalty: Three Guiding Principles That Work

We all love a working and profitable relationship with our customers. But what's your plan for when things get bumpy?

Columns

Expect Change in the CRM Industry in 2025 and Beyond

If there's one thing that's certain, it is that the long-term outlook for the CRM market remains positive.

The CCaaS Market Sees Growing Pains and Changing Dynamics

Many waves of opportunity are ahead for CCaaS providers.

AI’s Powerful Impact on CRM

AI is already revolutionizing sales, marketing, and customer service.

Some (Near) Year-End Customer Service Reflections

'Tis the season to not leave money on the table.

Buyer's Guide Partners