Tom Tseki is the vice president and general manager, GeoFluent and Customer Care Solutions, at Lionbridge. Tseki is a contact center industry veteran, and his experience and expertise include helping organizations implement and leverage omnichannel customer care strategies to improve CX, increase revenue, and gain contact center efficiencies. He has a deep background in contact center technology as it relates to customer communication, analytics, and workforce optimization. He works closely with contact center and BPO leaders on strategies to improve care by reducing customer effort—leading to increased CSAT and NPS.