Articles for Clara Shih

Biographical Information

Clara Shih

chief executive officer, Hearsay Labs

Clara Shih is chief executive officer at Hearsay Labs and author of The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff (2009). Previously, she was , the head of social media alliances and product strategy at Salesforce.com.

Articles for Clara Shih

Facebook Is the Future of CRM

01 Nov 2009

Only social media can put the customer back into CRM.

Sales in the Facebook Era

01 Jun 2009

An exclusive excerpt from the new book, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff, by Salesforce.com's Clara Shih.