Movable Ink Partners with Pega to Provide Consumers with Next-Best Actions in Email Campaigns

Movable Ink, providers of a content platform for digital marketers, has partnered with Pegasystems, a provider of software for customer engagement, to enable companies to personalize email campaigns using artificial intelligence-powered next-best actions.

The partnership will result in the combination of Pega's ability to facilitate the right action for every customer in real time with Movable Ink's ability to test and generate personalized content across email and other channels. Companies can now seamlessly use both Pega's and Movable Ink's technology to power email messages with relevant and compelling image-based offers in real time.

"The most effective marketing delivers more than an offer; it's about the entire experience the offer comes wrapped in," said Vivek Sharma, CEO of Movable Ink, in a statement. "From images to text, delivering a perfect experience requires deep knowledge of consumers and the ability to use data to adapt in the moment. This is central to what both we and Pega enable, making this partnership a natural fit and powerful option for marketers."

"Generating superior customer experiences is about delivering the right message, content, action, offer, or suggestion at the customer's moment of need," said Tom Libretto, chief marketing officer at Pegasystems, in a statement. "This integration with Movable Ink enables marketers and salespeople to extend dynamic, personalized emails even further by injecting AI-powered next-best actions into content that is optimized for each individual customer or prospect at the moment of open."

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