Logo
BodyBGTop
Viewpoints
To attain intelligence-driven, profit-focused self-service, companies can follow this simple four-step plan.
Organizations simply cannot make solid decisions based on the 15 to 20 percent of collective knowledge that is housed in CRM systems, nor can they ignore the content of customer emails stored in its CRM systems.
In the second generation hosted-CRM environment, it is the business user who should be able to set the workflow simply by defining his business rules.
Proactive companies know the importance of the last mile of CRM and have turned to automated customer communications solutions to drive down costs, increase revenue and improve loyalty.
For companies that have not committed to the siren call of offshore sourcing, advice from those organizations that have tried and thrived can be summarized as, Take time to do it right.
The most important factor to consider when implementing a CRM solution is data--and there are three key elements that need close consideration throughout all aspects of the implementation: pre-import data cleansing, data enhancement, and data integration.
Sales and marketing should be as much science as they are art--driving much of the transition from art to science is a process-improvement methodology that comes to us from the manufacturing world, namely Six Sigma.
Superior service on the Web is about helping customers resolve their service issues immediately.
If mobile CRM is deployed with care the results can be outstanding.
Effective SOM systems allow retailers to access all the information they need to place orders with just a few clicks of the mouse.
The banking industry is pioneering the cultural shift where everyone is a salesperson.
To reach a holistic view of the customer and the various ways customers are using services, providers must tap into a wider variety of data sources than ever before, encompassing marketing, CRM, billing, and data from other applications throughout the enterprise.
Today's complete banking solutions help bank personnel elevate customer service levels while increasing revenues by making targeted offers of additional products and services.
The CEO is the best placed for designing the training to prepare who from within the company shows the most potential for becoming the CCO.
For the pharmaceutical industry effective Customer Relationship. Management begins with effective Customer Information Management
The rapid growth in the e-channel is fueling a need to understand customers' channel preferences and buying patterns to more effectively manage customer relationships.
It's the information within the technology that matters.
Organizations need to develop an analytical framework that enables them to input data specific to a prospect and generate customized analysis.
Integration after the fact is not the answer.
Pages: << Prev  1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76   Next >>
 
Search
Popular Articles
 

BodyBGRight
Home | Get CRM Magazine | CRM eWeekly | CRM Topic Centers | CRM Industry Solutions | CRM News | Viewpoints | Web Events | Events Calendar
DestinationCRM.com RSS Feeds RSS Feeds | About destinationCRM | Advertise | Getting Covered | Report Problems | Contact Us