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There might not be a one-size-fits-all solution out there, but that doesn't mean the goal isn't attainable.
To become a 'Digital Utility,' companies must deliver on a rising set of customer choices, expectations, and engagement preferences.
Delivering CX outcomes is not just about sales and conversions. Loyalty and advocacy are now crucial cycles in the journey.
Chatbots can help CRM move from an internally focused information warehouse to an externally driven engagement tool, building relationships based on what is important to both customers and users.
Companies need to adopt a customer-centric, subscription-based model to customer service. (Featured on SmartCustomerService.com.)
A hybrid approach that uses both cloud and premise-based systems can address many of the fears around migrating to cloud tech. (Featured on SmartCustomerService.com.)
Just like new puppies, bots need training before they can become our best friends. (Featured on SmartCustomerService.com.)
Lowering average handling time in the contact center could save millions of dollars per year. (Featured on SmartCustomerService.com.)
Here's a list of five mistakes to avoid when your contact center has fewer than 75 employees. (Featured on SmartCustomerService.com.)
Building the right type of customer service will take an infusion of capital, and here is some advice on where to go for it. (Featured on SmartCustomerService.com.)
Today, when contemplating your intelligent assistance strategy, the real question isn't whether to do it or not, but how to do it. (Featured on SmartCustomerService.com.)
When it comes to a contact center as a service solution, companies should be wary of any tech provider or consultant that tries to sell an in-a-box solution that tries to be all things to all companies. (Featured on SmartCustomerService.com.)
Effectively making use of first- and third-party customer data can enhance a user's brand experience and develop a purchasing process that meets or exceeds expectations.
The next generation of CRM will be for the real estate broker finding a home for a newlywed couple, the architect managing projects and client referrals, or the pharmaceutical rep connecting a healthcare provider with a groundbreaking drug.
Pollsters missed the mark this year. Here's how marketers can avoid misreading their audience.
Knowing what, when, and why your customers are going to buy may seem impossible—unless you use propensity modeling, and use it correctly.
B2B companies are spending big money on digital commerce implementations, but they're not reaping the anticipated benefits.
Accurate product data lays the foundation for a positive omnichannel customer experience.
It's great when people read your emails. It's even better when they click your links.
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