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Viewpoints
Traditional approaches waste money.
Communication needs to be a two-way street.
Helping marketers with customer identity management.
The quick fix is rarely quick--and never a fix.
Teleworking is not plug-and-play.
Meeting customers where they want.
Hint: The answer's not customer satisfaction surveys.
Reframing service as a profit center is the key to driving new growth.
CRM trends and gimmicks mean nothing without trust.
Using customer loyalty data to inject new life into your CRM system.
Integrated technologies provide competitive advantage and faster time-to-revenue.
5 keys to sustainable self-motivation.
Is on-demand marketing the way of the future?
Critical information is still bound up in cumbersome spreadsheets.
Manage the performance, result by result.
Service optimization technology changes the dynamic.
CRM is changing, and you better change with it.
The upside is a high level of flexibility.
A new measurement can provide the power to explain what went wrong.
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