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Powerful new analytical tools can help B2Bs adjust prices to nail volume and profitability targets and tailor offerings to customer needs. But sales reps have to be on board.
By drawing correlations out of massive amounts of customer data, machine learning can better inform the sales process—and enable your reps to close more deals.
Direct-to-consumer brands are starting to dominate their industries, and here's what that means for e-commerce as a whole.
Customers across industries now expect a better overall experience thanks to Amazon, and here are a few ways your business can follow their lead.
Here are five best practices to help reach all of your digital customers, from the tech-obsessed to the tech-reluctant.
To adapt to customer moments of need, companies need strategies that enable real-time responsiveness.
Personalization and new technologies continue to reshape the business landscape. Here are the emerging sales and marketing trends that can help you stay ahead of the competition.
No one has a monopoly on insight. Figuring out the ‘who,' ‘what,' and ‘why' of sales prospecting requires a collaborative approach.
Here's how to keep system integration project management on track.
While the advent of cloud-based marketing tools in the past several years has accelerated CRM, it has also served as the catalyst for the rapid proliferation of disparate data sources.
As the industry continues to change (quickly), we need to debunk some new myths—ones that can often be traced to outdated ideas about CRM.
Just as efficiency is critical to race preparation, efficient marketing operations is vital for modern marketers, who are tasked with more responsibilities than ever before.
It seems like a daunting project, but getting started is easier than marketers may think. Here's how.
The onus is on companies to determine whether a cloud-based template management platform is up to the task. Here are the questions that the product, marketing, and tech teams need answers to.
All parts of your business understand the importance of data, so now everyone—from IT to sales and marketing to customer service—should take responsibility for it.
Building trust, teamwork, and a strong training foundation are among the ways enterprise collaboration and crowdsourcing can position your sales team, and your company, for success.
Here's how technology's continuing evolution (mobile, AI, the IoT) will impact CRM systems in the coming year and beyond.
Holding on to happy, loyal customers is lot less expensive than trying to acquire new ones. Here's how online retailers can keep theirs around for the long haul.
Your frequent guests will always join. But to really see your loyalty program pay dividends, make it irresistible to the guests who visit the least.
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