Demandbase Patent Protects Methods for Identifying Companies Visiting Web Sites

The U.S. Patent and Trademark Office has granted Demandbase a U.S. patent that protects methods used to identify businesses visiting Web sites through the use of network IP addresses.

Demandbase's targeting and personalization platform is used by many of the world's leading organizations, including Adobe, HP, and Success Factors, to improve online marketing performance through company-targeted advertising and a suite of Web site optimization solutions. In turn, marketers can create more effective campaigns by targeting only the companies that matter most to their bottom lines. The technology also connects to CMS, CRM, marketing automation, online chat, and Web analytics programs.

Core to the Demandbase platform is a proprietary database that maps billions of network IP (Internet Protocol) addresses to a variety of business and consumer audiences. Demandbase can also identify businesses down to the exact company of the Web visitor in real-time, and target and personalize content based on key attributes for that company, such as industry, revenue, customer status, products purchased, and more. Additional patents protect the proprietary methods Demandbase uses to uncover the millions of companies hidden behind ISPs (Internet Service Providers) in the public Internet registries.

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