X2Engine Adds Marketing Capabilities to its Open-Source CRM Alternative

X2Engine has released the latest version of X2Engine CRM, which includes marketing capabilities as well as a variety of other key enhancements. X2Engine CRM 1.5 enables users to create, manage, and analyze highly targeted marketing campaigns.

The integrated marketing capabilities in X2Engine CRM provide users with a platform from which they can direct targeted marketing email and other communications to prospects and customers. Users start by creating dynamic, targeted lists by filtering X2Engine contacts based on any field or combination or fields. With flexible WYSISYG and HTML editors, users develop and preview campaign content. After launching the campaign, metrics, such as number opened, viewed, and clicked, enable users to measure campaign success and further target groups of prospects based on their reaction to the marketing campaign.

X2Engine CRM 1.5 also has a variety of other key enhancements, including integration with Google Apps. X2Engine CRM uses OAuth, an open standard for authorization, enabling users to login to X2Engine CRM with their Google UserID and access their Google Apps data and functionality.

Advanced data cleansing tools ensure data integrity, including removal of duplicate records.

Live Notifications lets user immediately see when new notifications have arrived, as well as how many are awaiting.

X2Engine CRM's Core Modules include the following:

• Web and Facebook Lead Capture Forms;
• Lead Nurturing, Scoring and Intelligent Routing;
• Contact Activity Management;
• Sales Process Work-flow Engine;
• Email Correspondence;
• Product and Sales Quotes;
• User Profile Pages and Activity Streams;
• Field Security, Roles, and Sales Teams;
• Visual Form Editor for Admins;
• Reporting Dashboard; and
• iPad and Mobile Device Apps.

"It's critical that sales and marketing are closely aligned and interacting with prospects and customers in a truly consistent, unified manner," said John Roberts, X2Engine founder and CEO, in a statement. "With the latest enhancements X2Engine provides organizations with the ability to rapidly develop, launch, and manage targeted marketing programs, while providing a comprehensive view of the prospective customer, including every interaction."

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