SugarCRM Teams up with HootSuite

HootSuite has expanded its App Directory to include SugarCRM, making the CRM app available immediately to HootSuite's 7 million users; it is free for all HootSuite Enterprise clients.

Using the app, sales and customer support users can create SugarCRM leads and cases based on unique social media messages, then assign and share them with their appropriate teams for quick action and follow up. In doing so, teams can enrich their SugarCRM database with social insight for lead generation and case creation.

Users who engage in social service, including help desks, call centers, and social media communities, can create cases in SugarCRM from social media messages found on social channels in their HootSuite dashboards. Cases can then be shared with the entire customer service team in SugarCRM.

"Social media is fast-becoming a major asset for customer-facing teams across entire organizations, from sales to customer support. Businesses are really starting to see the benefits of using social media to enhance customer engagement and reap the benefits of social selling," said Gregory Gunn, vice president of business development at HootSuite, in a statement. "So I'm thrilled to introduce SugarCRM to the HootSuite App Directory. This new integration allows business teams to better follow up with social media leads, nurture relationships in real-time, and close deals easier than ever before."

"Sugar aims to give organizations the tools they need to provide the best possible experience to each and every customer, in every interaction they make. The difference between acquiring and retaining a customer and losing them lies in knowing each one inside and out,"; said Chuck Coulson, SugarCRM's vice president of business development, in a statement. "We're excited for this integration with HootSuite and the ways it will help sales and customer support staff. With Sugar they can deliver a better customer experience and develop long-term loyalty within the HootSuite dashboard."

The SugarCRM app was developed by InsightfulCRM, a SugarCRM preferred partner.

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