Semcasting Marketing Appliance Fuses Offline and Online Data Without Tracking or Cookies

Semcasting, a provider of enhanced data solutions for audience targeting, today introduced the Semcasting Marketing Appliance, a cloud-based self-service platform that links customers and prospects across all online and offline marketing touch points.

Using the company's patent-pending Smart Zones technology, the Marketing Appliance allows marketers to link online and offline contact points and enrich them with more than 500 Semcasting data variables. The appliance also provides a set of optimization tools designed for onboarding and appending data, running predictive analytics, creating reports, and managing data hygiene processes.

The Semcasting Marketing Appliance also provides a universal key and common data framework that supports nearly every touch point. It sits alongside any existing corporate marketing platform and provides direct access to rich data, cross-platform onboarding capabilities, analytics tools, and reporting.

Some of the major capabilities the Semcasting Marketing Appliance offers include:

• Easy Onboarding with a cross-referencing tool that allows marketers to use offline customer data to create qualified online audiences.
• Universal Key that allows marketers to link Web site, shopping cart, and advertising click data with rich multi-variable offline data without compromising consumer privacy.
• Audience Segmentation that uses postal, email, or IP addresses to generate audience lists that can be appended with more than 500 data elements, ranging from consumer affluence, home values, life stages, product ownership, and social profiles to business headcount, revenue, and NAICS category.
• Smart Zones Analytics that provide insights where and when they matter most. Users can respond to RFPs with customized reports and audience counts and profiles. The Auto-Modeling feature can be used to instantly create look-a-like audiences based on existing customer or prospect lists.

"The Semcasting Marketing Appliance was designed to connect the full range of marketing touch points with the analytic, profiling, data enhancement, and cross-platform onboarding requirements needed to bring offline audiences online for display or mobile advertising campaigns," said Ray Kingman, CEO of Semcasting, in a statement. "Now all customer and prospect data types, regardless of the platform of origin, can be linked together by our Smart Zones. This provides 100 percent audience reach, better accuracy, and a superior approach to privacy for targeting consumers or businesses online."

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