Adobe Continues to Rev Up Digital Marketing Assets

As Adobe continues to place bets on the cloud—with Wednesday's announcement that the Creative Suite would make the transition into the subscription-based Adobe Creative Cloud—the company also continues to make enhancements to its enterprise marketing platform.

The Marketing Clouds role, according to Chris Nguyen, a senior product marketing manager for Adobe, is to be the platform that manages and renders all of the assets created by designers in Creative Cloud.

On the heels of Adobe's recent launch of Experience Manager 5.6, a digital experience management platform tying together all of a company's content on digital marketing channels such as social media, video, email, Web, communities, and mobile, the company has also launched Experience Manager Webinars powered by Adobe Connect.

At present, 25,000 organizations are using the Adobe Connect platform, which now has more than 3 billion meeting minutes recorded annually through the hosted solution. Adobe Connect counts a strong customer vertical base in the pharmaceuticals, financial services, academic, and government spaces with its largest customer being the U.S. Department of Defense at over 840,000 users.

"Our strategy is to go beyond the standard screen-share, where we see our customers using the platform for mission-critical business operations," comments Peter Ryce, senior technical evangelist for Adobe Connect. "They really do see Webinars as something they are driving...as a way to do cost-cutting and to reach large audiences with less marketing budget."

Using Experience Manager Webinars powered by Adobe Connect, marketers now have access to tools to create targeted Webinar landing pages with drag-and-drop functionality, page design templates, branded colors and logos, and ways to embed content and stream live video, social media feeds, and audience polls.

"Coming from our customers, they envision an entire workflow and they really need a solution that spans the entire workflow for that meeting itself," Ryce adds. Using Adobe Experience Manager Client Context, a marketer or event organizer can now present personalized landing pages and registration information to individuals based on their past site interactions or persona.