TubeMogul Partners with Jivox

Jivox, provider of a platform for personalized digital advertising and marketing, is partnering with TubeMogul, a provider of software for brand advertising. Through its alliance with Jivox, TubeMogul has expanded its creative capabilities for clients looking to integrate dynamic rich media campaigns into their overall branding strategies.

Under terms of the agreement, TubeMogul has licensed the Jivox IQ digital ad platform. The companies have also conducted joint product-integration and sales-training initiatives. Using Jivox, TubeMogul's in-house creative team will help clients build engaging rich media display ads with creative that changes dynamically based on first-party customer data, variable contexts such as weather, location, and time of day, and third-party audience data.

"We're excited to offer rich media in a way that retains the control and transparency clients expect from TubeMogul," said Boaz Ram, director of display and social at TubeMogul, in a statement. "After conducting an extensive review of self-service rich media and dynamic creative platforms in the market, we selected Jivox as our partner for this important capability in our display offering."

Jivox IQ delivers dynamic ads at scale for media across all formats and screens. Through its ability to integrate first-party, audience, and contextual data in near real time, the Jivox IQ platform allows marketers to deliver highly personalized digital ad campaigns—customized to the individual—by dynamically generating thousands of potential creative and messaging variations.

"Dynamic creative is fast emerging as a must-have capability for brands buying media programmatically," said Diaz Nesamoney, CEO of Jivox, in a statement. "By extending its display offering to help customers build rich media and dynamic display ads via the Jivox platform, TubeMogul is providing its brand and agency clients with a more holistic and unified one-stop-shop for cross-channel brand advertising. We're pleased TubeMogul has chosen Jivox as its platform to power such a strategic initiative."

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