Tenjin Offers Attribution and Analytics for Google Daydream

Tenjin, a mobile marketing infrastructure company, has added attribution and analytics support for apps on Daydream, Google's mobile virtual reality (VR) platform. Now app developers can track the effectiveness of Daydream app install campaigns and analyze users' in-app behaviors to measure their lifetime value.

The Daydream View headset is made with lightweight fabric and pairs with a number of Daydream-ready phones to provide high-resolution displays, ultra-smooth graphics, and high-fidelity sensors for precise head tracking. Already, publishers including The New York Times, Wall Street Journal, USA Today, Hulu, Netflix, HBO, Lockwood Publishing, and others have launched Daydream experiences to enable consumers to explore new worlds, watch movies, play games, and more.

Tenjin provides a mobile marketing infrastructure to tie analytics, attribution, and ad network data aggregation together using a single dashboard. The company also offers a flexible, customizable data warehouse called DataVault that gives marketers direct access to user-level data so they can perform custom analyses without having to build their own data pipelines and warehousing solutions. Tenjin also combines advertising cost data with in-app payment revenue and ad revenue to provide marketers with the total ROI for every user.

"For many app developers, VR represents the next great frontier, and Daydream is the perfect example of a platform that is easy to build for, provides a great user experience, and holds the potential for mass consumer adoption," said Christopher Farm, co-founder and CEO of Tenjin, in a statement. "Our goal is to remain on the cutting edge of mobile marketing and app analytics, and we are very pleased to make our marketing infrastructure available to app developers on Daydream in order to help marketers get the most out of the platform.">

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