Sprinklr Launches the Experience Cloud

Sprinklr has launched the Experience Cloud, an integrated offering that allows brands to create, manage, and deliver experiences across 23 social channels and brand Web sites.

The Experience Cloud extends Sprinklr's core social media management and content production capabilities. The integrated technology provides brands with a solution for consistent management of the customer journey, from awareness to purchase. The commerce component of the Experience Cloud is powered by hybris software, an SAP company, which is natively integrated as a launch partner. Launch clients for the Experience Cloud include Dell, McDonald's, Prestige Brands, and Verizon.

"The noisy social customer journey means that global brands need to take a new approach to ensuring that experiences are consistently delivered at every social touch point," said Matthew Tennant, global director of social at McDonald's, in a statement. "Sprinklr will allow us to leverage the best practices and reporting capabilities that we developed for our social channels and expand them to Web site experiences using the Experience Cloud."

"Global businesses are expanding from channel-centric and function-centric thinking in response to the increasingly connected customer. Neither point solutions nor disconnected cloud services will allow them to consistently deliver valuable customer experiences at every social touch point," said Ragy Thomas, CEO and founder of Sprinklr, in a statement. "Sprinklr's Experience Cloud will allow large brands to collaborate and deliver enhanced customer experiences across social channels, brand Web sites, and internal silos to deepen relationships and drive business outcomes."

Sprinklr also brought in $46 million in new funding, bringing the company's total venture funding to $123.5 million. Existing investors Battery Ventures, Intel Capital, and Iconiq Capital led the round.

This follow-on investment—the company's fifth in four years—will support Sprinklr's rapid expansion into adjacent product markets and geographies.

This new funding continues Sprinklr's momentum. In the last year, Sprinklr tripled in size and strategically expanded its capabilities with the acquisition of Dachis Group, TBG Digital, Branderati, and Pluck. The company now has offices in 10 countries and was recently named the social launch partner for SAP's hybris Marketing solution.

"While many social technology companies have matured and leaders are emerging, we believe the market for customer experience management is still in the early innings and ripe for growth," said Neeraj Agrawal, general partner at Battery Ventures, in a statement. "Sprinklr's customer focus, engineering strength, and already proven execution are all factors that make me optimistic about the company's potential to be a category leader."

---