Sprinklr Integrates with Instagram Ads API

Sprinklr, an enterprise social technology company, expanded its capabilities to include paid advertising and organic, scheduled publishing on Instagram, a top mobile destination. A Facebook Marketing Partner, Sprinklr now has early access to the Instagram Ads API, which will allow Sprinklr's more than 1,000 brands to use Instagram to develop customer experiences.

Sprinklr's paid module gives advertisers a single platform for buying and managing campaigns on Facebook, Instagram, Twitter, and LinkedIn. The integration of Sprinklr with the Instagram Ads API means clients can now execute highly targeted, action-oriented ads on Instagram and manage placement across Facebook in tandem to amplify campaigns. The platform also now supports organic content scheduling.

"Instagram is one of the world's most beloved and fastest growing mobile communities, and for brands focused on building meaningful experiences with their customers, it's an essential place to be engaged," said Simon Mansell, general manager of paid and services at Sprinklr, in a statement. "Whether it's on Instagram or any other channel, the most effective media strategies are rooted in a brand's ability to operate in unison by bringing their various social activities together. As the only technology that lets brands manage owned, earned, and paid social media on one central, integrated platform, Sprinklr is uniquely positioned to help complex organizations build deeper relationships with their customers."

Instagram has more than 300 million active monthly users and sees 70 million photos uploaded each day.

"We're committed to producing engaging, authentic content that blends seamlessly with the Instagram experiences our customers and communities know and love so much," said Brock Wells, U.S. social command center lead at Microsoft, in a statement. "Using Sprinklr's platform, we have been able to create better experiences for our customers by giving our marketers a centralized view of each customer's engagement with our brand and a greater ability to work collaboratively to shape those relationships across all social channels. Now, with scheduled publishing and paid advertising on Instagram, we'll be able to make sure our content reaches even more of the right customers."

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