Showpad and GoodData Partner on Data Analytics for Sales Meetings

Showpad, provider of a mobile sales enablement platform, today announced a partnership with GoodData that will give businesses in-depth and actionable analytics from in-person meetings. This integration extends the analytics in Showpad to provide marketing and sales professionals a deeper level of insight into the content that resonates with customers and prospects.

"The in-person sales meeting has long been a black hole of analytics for marketers, impacting their ability to create effective collateral and messaging for their most important asset, the face-to-face seller," said Pieterjan Bouten, co-founder and CEO of Showpad, in a statement. "By partnering with GoodData, we’re able to provide businesses access to actionable insights that will increase the success of their sales interactions and drive revenue."

Showpad also today released the results of a study conducted with marketing analyst firm Demand Metric that demonstrated the business impact of bad sales experiences. Seventy-two percent of the outcomes from bad sales experiences result in lost revenue, and 70 percent of the time it takes months if not years to restore the relationship.

Showpad currently provides insight on usage, engagement, and productivity. With GoodData, users will have access to deeper layers of analytics with better reporting and visualizations on content usage by salespeople.

"There is no question that mobile is one of the hottest platforms for sales and marketing and Showpad is at the forefront of this market, delivering the information that sales teams need when and where they need it most," said Roman Stanek, CEO and founder of GoodData, in a statement. "As a leader in cloud analytics, we know that access to the right data can help close deals. Our partnership with Showpad will make mobile sales technology even more powerful by combining it with targeted, timely and actionable customer and prospect insights."

GoodData already had a similar partnership in place with ExactTarget, which has been acquired by Salesforce.com.

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