Rakuten Deepens Its Partnership with LiveRamp

Rakuten and LiveRamp have entered into a new reseller partnership, giving brands that use the Rakuten MediaForge consumer engagement platform direct access to LiveRamp's expertise and technology.

Online marketers can now drive intelligent digital marketing campaigns using CRM and purchase history data through the powerful combination of Rakuten MediaForge's retargeting and display platform and LiveRamp's data onboarding technology.

"As the world of digital marketing matures, it's become clear that it can no longer be considered siloed from brand's other marketing strategies," said Auren Hoffman, CEO of LiveRamp, in a statement. "Together, LiveRamp and Rakuten MediaForge are providing brands a streamlined approach to data unification with the specific goal of creating more engaging and personalized consumer experiences."

Rakuten MediaForge's partnership with LiveRamp has enabled companies including Gilt City, Viator, and Karmaloop to run CRM retargeting campaigns on Rakuten MediaForge's display platform.

"Based on the success of our mutual clients, it made sense to extend our existing partnership into a reseller agreement," said Tony Zito, CEO of Rakuten MediaForge, in a statement. "The combination of Rakuten MediaForge's consumer engagement technology and LiveRamp's CRM expertise enables advertisers to create an engaging ad experience for consumers and gain a higher return on ad spend for their offline-to-online campaigns."

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