RainFocus Launches Anthropic Connector

RainFocus, an event marketing platform provider, has launched an Anthropic Connector to enable AI assistance for large-scale conferences, trade shows, and field events.

The Anthropic connector provides Claude access to RainFocus event data through MCP Profiles, the OAuth-secured AI integration within RainFocus Nexus. It offers extensive read and write capabilities, with granular admin controls for setting which data Claude can access or modify. It delivers live event data directly to Claude, giving teams immediate visibility and actionable insights pre-, during, and post-event.

The RainFocus Anthropic Connector brings all functions into a unified AI interface. With tools across 17 distinct domains, including sessions and content, meetings and one-on-one scheduling, exhibitors and booths, and registration, the connector offers support across every function.

With the connector, Claude can look up attendees and speakers, query session schedules and room assignments, check session and room capacity, monitor on-site check-in status, and review exhibitor and booth records during an event without CSV exports or manual API wiring. Write actions are enabled individually by the RainFocus admin, tool by tool, so Claude only receives access needed for each use case, which include the following:

• Attendees and Registration, to analyze attendee profiles to identify key prospects and automatically suggest targeted meeting and session opportunities.
• Sessions and Content, to use real-time attendance data to optimize session scheduling and predict no-shows for overbooking strategies.
• Exhibitors and Booths, to monitor booth traffic patterns and engagement in real time to optimize floor layout and exhibitor ROI.
• Meetings and Revenue, to automate attendee-to-exhibitor matching and optimize meeting sequences to maximize pipeline generation.

MCP Profiles are a part of RainFocus Nexus, a secure, cloud-agnostic intelligence layer to turn events data into action.

"We built RainFocus to put the contextual insights from event engagement in the hands of the marketing and sales teams in real time. With the Anthropic Connector, Claude becomes an extension of those teams we serve. Marketing professionals, event managers, and revenue leaders can ask questions and take action in the moment, without creating or waiting for manual exports. It's a big competitive advantage for our clients," said JR Sherman, CEO of RainFocus, in a statement.

"The power of agentic AI connectivity is only realized when the agent has access to trustworthy, real-time data. MCP Profiles gives Claude a secure connection to each client's unique event data, so teams can ask their AI assistant questions about what's happening at an event and get answers grounded in truth," said Marius Milcher, vice president of platform strategy and AI at RainFocus, in a statement.