Oracle Buys Maxymiser

Oracle has acquired Maxymiser, a provider of cloud-based software that enables marketers to test, target, and personalize what a customer sees on Web pages or mobile apps. Financial terms of the deal were not disclosed.

Maxymiser optimizes more than 20 billion customer experiences per month for brands such as Allianz, HSBC, Lufthansa, Tommy Hilfiger, and Wyndham.

"Companies are increasingly seeking innovative ways to differentiate their brands while increasing both ROI and loyalty based on optimized customer experiences," said Thomas Kurian, president of product development at Oracle, in a statement. "Together with Maxymiser, Oracle Marketing Cloud enables enterprises to stop guessing and start delivering what customers want across all digital channels and devices."

“Our mission is to empower enterprises to use data science to systematically test, discover, and predict what customers want and deliver uniquely tailored experiences," said Tim Brown, CEO of Maxymiser, in a statement. "We are excited to join Oracle and bring these capabilities to help extend Oracle Marketing Cloud."

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