Nectar Launches Nectar MCP

Nectar has launched Nectar MCP, which connects companies' Nectar data to OpenAI's ChatGPT, Anthropic's Claude, Google's Gemini, and Microsoft's Copilot artificial intelligence assistants.

Nectar MCP is built on the Model Context Protocol, the open standard AI assistants use to connect to outside data. It puts social, community, creator, customer care, and insights teams on one platform.

With Nectar MCP, the AI assistants can work from the same data Nectar gathers through its official data partnerships with Meta, TikTok, Reddit, YouTube, and X. This includes data such as brand comments and mentions , the creators talking about the brand, and the competitors it tracks, along with the analysis Nectar runs on all of it.

"Every company is trying to give its AI the full picture of the business, and what customers say has been the missing piece," said Misbah Uraizee, co-founder and CEO of Nectar, in a statement. "Social is the most honest signal a brand gets, and until now performance and consumer insights have lived in dashboards no AI could read. Now a marketer can ask how last week's launch landed and what to do next, and get one answer that connects what customers said with what they bought."

"Since 2023 we've been building the data infrastructure for social: the content, comments and creators and consumer signals around a brand, collected and organized as they happen," said Farah Uraizee, co-founder and chief technology officer of Nectar, in a statement. "MCP is how that reaches the rest of the business. We want Nectar to be for consumer conversations what Bloomberg is for market data, the source that every system and every agent checks first."