Monetate Launches Monetate Mobile Apps

Monetate, a provider of multichannel personalization and Web site testing, today launched Monetate for Mobile Apps, which will allow marketers to personalize and test any part of their mobile app's user experience, run unlimited A/B/n tests, segment customers, and instantly update the app, all without having to touch a single line of code.

Monetate for Mobile Apps empowers marketers to personalize each customer's experience based on data points, such as past purchases, loyalty program status, preferred clothing size, browsing history, location, demographics, and more.

Monetate for Mobile Apps integrates a brand's mobile apps with the Monetate personalization platform, enabling marketers to create dynamic customer segments, run in-depth tests, send behavioral push notifications, and glean rich customer insights. Additionally, marketers can now make significant updates to their mobile apps while avoiding lengthy lag times associated with app approval processes, as well as instantly fix issues that are commonly caused by operating system updates.

Monetate for Mobile Apps allows brands to analyze mobile app usage and performance to gain valuable customer insights. Through robust testing and Monetate customer data, marketers can understand who is using their app and identify similarities between those individuals who convert and those who delete the app after a short time.

Each test and experience provides insights into user behaviors based on the following:

• Customer engagement rating (number of sessions);
• Navigation path (and where users abandon);
• Account status;
• Time since last login;
• Geographic region;
• Acquisition performance;
• User retention and cohorts; and
• Detailed device and OS information.

"According to research from Google, 67 percent of people begin shopping on one device and continue on another. Multi-screen shopping is the norm, not the exception, and today's customers expect a consistent cross-device experience," said Lucinda Duncalfe, CEO of Monetate, in a statement. "Combined with the full power of the Monetate platform, marketers can integrate custom data, like past purchases, apparel size, and loyalty membership, to create, manage, and deliver consistent, personalized experiences across Web, email, and mobile apps, side by side in one easy-to-use solution."

Monetate for Mobile Apps provides out-of-the-box integration with all major app analytics providers, enabling marketers to seamlessly import customer and performance data for measurement, and then easily export it for additional analysis and reporting. Monetate's latest solution is the result of strategic collaborations between Monetate and Taplytics, a provider of mobile A/B testing solutions.

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