Marketo, Sprinklr Partner with Hybris on Marketing Solution

Marketo, a provider of engagement marketing software and solutions, and hybris software, an SAP company, are partnering to integrate Marketo's Engagement Marketing Platform with hybris' newly launched hybris Marketing solution. As a result, brands will be able to leverage contextual customer data from across the enterprise and other sources to create omnichannel marketing campaigns.

"Marketo's mission is to help marketers master the art and science of digital marketing and help brands engage with customers and prospects to build meaningful and personalized relationships over time," said Anthony Nemelka, senior vice president of strategy and business development at Marketo, in a statement. "We are excited to team up with hybris to solve one of the most fundamental challenges facing marketers – making data actionable. Marketers can now benefit from the combined value of our technologies and be successful in this era of engagement marketing."

"At every stage of their decision journey – using a search engine, browsing a Web page, clicking on an advertisement, opening an email – customers provide us with signals of intent that reveal what they want and what they need. The SAP hybris Marketing solution enables marketers to use these signals in real time to engage customers in context with a relevant, personalized, and targeted experience," said Patrick Finn, senior vice president of global channels and partnerships at hybris, in a statement. "We are excited to partner with Marketo, a market leader in digital marketing and customer engagement, and make our powerful combined solution available to a broad spectrum of companies around the world."

At the same time, Sprinklr announced its selection as the social launch partner for the SAP hybris Marketing solution. As hyrbis' social launch partner, Sprinklr will integrate with the SAP hybris Marketing platform to enable social experience management to hybris customers around the world. In addition, with Sprinklr, hybris customers will be able to use real-time data analysis to continuously update unified customer profiles, improve business intelligence, and predict future commerce activities.

Sprinklr is a member of the hybris Extend program, working with SAP to integrate traditional and social customer data, engaging customers with the right content at the right time and providing comprehensive real-time reporting for brands on campaign performance.

"As the social launch partner of the SAP hybris Marketing solution, Sprinklr will leverage its industry-leading social platform to bring innovation to market at scale and at an even faster rate for our joint customers," said Carlos Dominguez, president and chief operations officer at Sprinklr, in a statement. "The integration of our platform will ensure every experience from desktop to mobile is unified to help enterprise brands better manage customer experiences at every touch point."

"The SAP hybris Marketing solution delivers powerful customer data management and marketing applications to customers globally. We selected best-in-class solutions for inclusion in the SAP hybris Marketing platform that could enhance customer engagement and commerce," Finn said in a statement. "Sprinklr is a worldwide leader in social media experience management, and the SAP hybris Marketing suite is a solution for the C-suite; together we now have a stronger customer-facing solution stack for global enterprise brands."

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