Gryphon Networks Updates Sales Intelligence Platform

<p">Gryphon Networks, a provider of sales intelligence and marketing compliance services, has updated the Gryphon Sales Intelligence Platform with support for real-time data updates to agent call activity data.

The cloud-based Gryphon Sales Intelligence platform automatically captures detailed activity of every sales telephone call across any region, team, or office regardless of calling device. As agents make phone calls from their mobile phones, branch offices, home offices, or PCs and CRM systems, their activities are automatically captured and logged for reporting and analysis .

The centerpiece of the platform is the Gryphon Sales Performance Dashboard, which aggregates all call activity data in real time to allow managers to closely monitor the activities and performance of their teams. Managers can use this information to coach reps, train new hires, and provide an established standard of activity that is predictive of desired outcomes. The Dashboard is accessible on-demand from any browser or tablet.

"As little as 5 percent of the average managers' time can be spent on coaching reps, so efficiency and accuracy is critical," said Eric Esfahanian, senior vice president of Gryphon Networks, in a statement. "A true real-time dashboard that shows the selling activities and reps that get results can truly improve coaching for managers and their businesses' bottom lines."

In addition to the real-time updates, the Gryphon Dashboard also brings improvements to user-customized reports, as well as rep-level detail views to provide managers with specific, targeted info on reps’ behaviors to uncover trends and emerging opportunities.

"Our clients have validated that Gryphon Sales Intelligence is an essential management tool," added Esfahanian. "With the addition of real-time analytics, customers now have a true sales accountability tool for both reps and their managers to ensure better execution and continuous improvement regardless of where they work."

Gryphon Networks in May updated the platform with enhanced search functionality, new export formats, and the ability to further customize sales activity reporting. It launched the platform a year ago.

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