Gladly Launches Agentic Commerce

Gladly today launched agentic commerce, joining its agentic service to give companies one conversational artificial intelligence engine that sells to and serves customers in one conversation, replacing separate shopping assistants and support bots.

With the new engine, the AI that answers a sizing question and the AI that handles the exchange are the same AI on the same customer record.

"Every brand I talk to is running two or more AI agents on its site," said Charlie Besecker, CEO of Gladly, in a statement. "One AI tool sells, the other services, and neither knows what the other is doing. Shoppers are the only people touching both ends of the transaction, and they end up frustrated, stuck in loops, and passed from one unhelpful chatbot to the next. We built agentic commerce to make that problem obsolete for every retail brand."